Illuminating the Path to Next-Gen Healthcare

About Us

Impactful VR Development

We have a passion to create virtual experiences that make a positive difference in physical health, mental well-being, education, and research. Our product development team is comprised of successful video game veterans. The FireflyVR team combines our extensive experience and science-focused development to build innovative new technologies with health and technology partners. We are honored to collaborate with some of the biggest innovators in the healthcare industry.

What We Do

Virtual Reality and Mental Health

Four in ten adults in the U.S. have reported symptoms of anxiety or depressive disorder during the COVID pandemic. This is just one of many alarming statistics as we face a global and unavoidable mental health crisis. FireflyVR is determined to build new and novel ways to blend technology and therapies to ease this trend.

Vision

Expand accessibility and improve efficacy of mental health treatments through innovation.

Mission

To reimagine behavioral health and digital therapies, wearable biosensor technology, and immersive virtual environments to develop next generation products and improve the treatment of mental healthcare.

Our Approach to Product Development

Clinical Design Methodology

• Clinically-informed design methodology • Extensive consultation with experts and patients • Comprehensive market research and product analysis •

Utilize Our Vast Team Expertise

• Deep experience in healthcare product development • Extensive game development expertise (AAA and #1 App Store titles) • 100+ years experience creating engaging and delightful experiences •

Build for Extensibility & Scalability

• Create modular experiences that are highly adaptable  • Develop in Unity to offer technological extensibility across multiple form factors •

Incorporate Biosensors and Signals

• Develop for a wide variety of trackers, biosensors, and input technologies • Ability to filter and record data to gain insight in therapies, bio signals, and patient behaviors •

Current Focus

Ketamine Therapy

Ketamine as a medicine for mental health is a fascinating and quickly emerging field of healthcare, offering great hope for many mental health challenges such as treatment resistant depression. While used as a common anesthetic for over 50 years, Ketamine is being examined under a new spotlight with promising research emerging at an increasing rate. This surge in understanding offers hope at a time when mental health challenges are on the rise, affecting unprecedented numbers of people leading to a global mental health crisis.

 

Pairing a VR experience with ketamine therapy seemed like a natural combination to develop a tool that increases accessibility and improves effectiveness of the treatment. The FireflyVR team set out to develop the best product to accomplish these goals.

Product Spotlight

Introducing The Sanctuary

The Sanctuary is a Virtual Reality experience built to prepare a patient for a transformational ketamine treatment. It incorporates established techniques used by leading experts to provide a safe, engaging, and comfortable experience to prepare for meaningful therapy. The Sanctuary is a clinically designed solution that combines cognitive behavioral therapy to help reduce pre-procedure anxiety and develop positive intentions when the medicine is administered, ultimately improving outcomes. The Sanctuary is built with modularity in mind as other dissociative medicines become approved and understood beyond ketamine. 

We’re working hard with our team of experts to build and scientifically validate The Sanctuary as ketamine treatment becomes readily available. The modular foundation of The Sanctuary allows us to quickly and effectively adapt the experience to target a vast range of indications and therapies. Our initial target to treat treatment resistant depression is only the beginning of a wide-ranging and impactful journey.

Increase Accessibility of New Ground-Breaking Therapies

Improve Efficacy of Treatments

Inspire a Proper Mindset

Provide a Safe and Comfortable Setting

Benefits to the Entire Healthcare Ecosystem

The Sanctuary VR will deliver adjunctive therapy to Patients that reduce their pre-therapy stress and empower self education.  Better preparation will lead to improved therapeutic outcomes.

 

Drug Companies will see benefits by improving efficacy of therapies, increasing competitive differentiation, and providing accretive IP filing opportunities.  Use of the product will generate patient data that will enable therapy refinement.

 

Our product will improve Clinical Networks by expanding access to patients via telehealth.  Patient engagement will improve adherence.  Data analytics will empower future therapy refinements.

 

Payors will see a lowered cost of care by improved treatment efficacy and more efficient allocation of resources.  Improved access to care will increase patient throughput.

Harnessing The Immersion of Virtual Reality

The Sanctuary immerses a patient in a beautiful setting that is highly conducive to a positive therapeutic session. This allows for more focused, distraction-free sessions to firmly establish a beneficial mindset that can drastically improve ketamine therapy’s’ acute and long term outcomes.

A World-Class Team Delivering Solutions

Our software development team has over 100 combined years of software and game industry experience. Our credits include best-selling games from major studios, award-winning indie releases, widely-adopted physics engines, and fundamental engineering algorithms. Paired with our all-star team of science consultants, healthcare experts, and advisors — the FireflyVR team produces unparalleled product.

Shel Mann

Chief Executive Officer

Entrepreneur and business lead with successful business exits • Crafted multi-year development relationship with UHG, Optum Labs, and others inside healthcare • Working with big names like Atari, THQ, and Universal

Nickolas Miller

Chief Technology Officer

Veteran programmer with over seventeen years of industry experience • Major works including Guitar Hero, Medal of Honor, and Words with Friends

Matthew Gravelle

Chief Product Officer

Over seventeen years of professional video game development • Producer, designer, and UI artist for world-renowned clients and critically-acclaimed mobile games

Walter Greenleaf, Ph.D

Chair Of Scientific Advisory Board

Research neuroscientist and medical product developer at Stanford University • Known internationally as an early pioneer in digital medicine and the field of medical virtual reality

Sam Kerr

Strategy & Corporate Development

13 years experience in management consulting, corporate strategy and development, investor relations • Founder of Impavidus Consulting Group • Epic Capital Management

Andy Korth

Data and Machine Learning, Senior Engineer

Programmer and designer for over 15 years • Has worked on dozens of titles across multiple platforms • Developed a neural network to detect music notes

Scott Lembcke

Biosignals and Processing, Senior Engineer

Graphics and simulation programmer with over 15 years of experience • Author of physics engines and tunneling algorithms

Alexander Cooney

Art and Design Lead

Artist and former Art Director • Supervised dozens of learning games and simulations, helped pioneer VR in STEM training and humanities education

Janine Sagert Ph.D

C Patient Experience Consultant, Content Creation

Psychologist, anthropologist, stress management expert, executive coach, filmmaker, meditator, lover of wisdom teachers

Glenn Hartelius Ph.D

Science & Learning Consultant, Content Creation

Psychology researcher, scientific journal editor, professor • Founding chair of a doctoral program in integral and transpersonal psychology

Peter Aslanidis

Sound and Music Engineer

Professional musician 25+ years • Appears on 100s of pop recordings in Europe and Russia • Created music for film, advertisements, TV shows, and video games internationally

Roy Levien

Patents & Intellectual Property

Innovation, management, and digital architecture advisor • Has over 850 issued patents and over 1,600 patent applications • Worked at Microsoft for over a decade

FireflyVR Advisors

Walter Greenleaf, Ph.D

Chair Of Scientific Advisory Board

Research neuroscientist and medical product developer at Stanford University • Known internationally as an early pioneer in digital medicine and the field of medical virtual reality

Benjamin Wiegand, Ph.D

Advisor

Ben’s focus is to make disease a historical artifact, enabling longer, healthier lives • Current Founding Partner for CWWDA (Connected World W/out Disease Accelerator) • Former global head of WWD Accelerator and VP at Johnson & Johnson • SVP at UHG R&D

David Orbuch

Advisor

Recently retired as COO of UnitedHealth Group Brazil, UHG’s largest business outside of the US • Successfully led businesses on three continents • Core leadership strengths include financial management, strategy development, operational execution, and health care compliance

Beth Rogozinski

Strategic Advisor, Digital Therapeutics

Serial entrepreneur, technology professional, and business strategist • Produced and published more than a dozen products for health and wellness with two FDA approvals • Currently the CEO of Oncoustics while advising start-ups and accelerators

Kyle Rolfing

Advisor

Deep and successful background in the healthcare industry • Co-Founder and President of Bright Health • Founder and CEO of RedBrick Health • Founder and CEO of Definity Health

Brett Atwood, JD

Advisor

Extensive experience building, investing in, and advising healthcare businesses • Chief Development Officer of BioIntelliSense • Former Vice President of Ventures at UnitedHealth Group Research & Development

Bud Flagstad

Advisor

Senior Vice President of UnitedHealth Group Research & Development • Respected leader in the healthcare technology space • Has held leadership roles in the private equity medical startup space, and financial services industry

Jeffrey Saunder, JD

Advisor

Strong background in securities and corporate finance • Extensive experience across the spectrum of the health care supply chain

Dr. Brent A. Bauer, MD

Medical Advisor

30+ year on staff at Mayo Clinic • Founder and Research Director of Integrative Medicine Program • Professor of Medicine • Forefront of combining conventional medicine with complementary evidence-based therapies

Dr. Raymond Brovont, MD, FACEP

Medical Advisor

Owner of Bloom Health and Wellness • Board-certified emergency medicine physician • Former U.S. Army Major, Brigade Surgeon • Emergency Dept. Medical Director • Integrates holistic approaches to clinical medicine • Pioneering use of VR into his practice

Dr. Christopher Romig, MD

Medical Advisor

CEO Ark Integrative Medicine • Board-certified anesthesiologist +20 years • Pioneer in Ketamine-assisted therapy since 2016 • Early adopter of VR for patient care • Care team utilizes holistic approach in mental health and wellness

Contact Us

We’re always keeping an eye out for impactful new product ideas and interesting new partners. Reach out if you want to learn more or collaborate!

    FireflyVR is proudly based out of Minneapolis, Minnesota.

    © Copyright 2019, FireflyVR LLC, All Rights Reserved